Using natural goods and products is a growing trend, with almost 50 % of consumers buying natural beauty products and a further 8 per cent wanting to, according to Yes To beauty brand.
The trend is strong and more and more consumers are turning to it; overall, beauty products from Mintel Natural and Organic Toiletries are reporting a 24 per cent compound annual sales growth rate over the past four years – significantly outpacing the 2.7 per cent growth for the total beauty category.
Additionally, numbers of women leave their body hair au naturel, there is too much pressure on them to remove or groom their body hair, according to retail analysts Mintel. It said sales of women’s razors and hair removal products fell by over £30 million in 2016 to £567 million.
Source: Telegraph.co.uk Independent.co.uk
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